Komen Austin Recognized for Innovative Fundraising Efforts in First Annual Raise Awards

Komen Austin Recognized for Innovative Fundraising Efforts in First Annual Raise Awards

OneCause bestows Most Innovative Nonprofit of the Year award to Susan G. Komen Austin

AUSTIN, TX, September X, 2018 Susan G. Komen Austin, the Austin-based nonprofit committed to saving lives locally and fighting breast cancer globally, was recognized for its innovative approach to fundraising at the first annual Raise Awards. Presented by OneCause, a leader in mobile fundraising, the Raise Awards celebrates individual fundraisers and organizations who are shaping the future of fundraising with innovative ideas and impactful storytelling.

“Every day we hear incredible stories about our nonprofit customers’ impact, and we wanted to create an opportunity to celebrate all of their hard work and inspiring fundraising successes,” said Steve Johns, chief executive officer, OneCause. “We’re excited to continue to recognize the best and brightest in fundraising with our annual Raise awards.”

Earning the title of Innovative Nonprofit of the Year, Komen Austin was recognized specifically for its Big PINK Give event, which was held last spring to celebrate the organization’s impact on Central Texas’ breast cancer community. The auction-based event created a unique, intimate giving experience where all of the items bid on were given to breast cancer survivors in the community instead of going home with the purchaser. Further, the sales funds were donated directly to Komen’s programs for breast cancer support, research and, awareness. Raising more than $300,000, the event saw record-breaking engagement with 70 percent of the room donating and a 61 percent increase in revenue over last year’s event.

The Raise Awards Innovative Nonprofit of the Year goes to the nonprofit most marked by creativity in the fundraising process. OneCause requires that the chosen organization for this particular Raise Award must be one that pushes itself, inspires others, and consistently reaches for new heights by implementing new ideas.

Komen is no stranger to incorporating innovative ideas into its events. At this year’s Race for the Cure, Komen Austin has introduced race wristbands with RFID chips, which are required for to participate in the race, gain access into Race Village, and enter VIP areas given that the required fundraising minimum has been met. These digital wristbands will allow participants to track their progress throughout the race route, which will be displayed on an online fan page featuring all of the photos they’ve taken. Additionally, by just “tapping” their wristbands, participants will be able to purchase merchandise, make donations, and receive bonus gifts in Race Village.